

Asianet has become a pay channel in India, and it will not be available to the Middle East audience. We were the first Malayalam channel to open an office in the Dubai Media City. Speaking to Emirates Business about the new Middle East edition of Asianet, Bindu Menon, General Manger, Asianet Middle East, said: "Asianet has completed almost 10 years in the UAE.

The new channel provides a more cost-effective advertisement platform to the multinational advertisers in the region. The channel has been replaced by the free-to-air Asianet Middle East 24x7, with more local programmes suiting the lifestyle of the overseas Indians. Asianet, a Malayalam television channel with a footprint across the Indian Subcontinent, the US, Europe, Middle East and South Asia, has ceased to exist for the 4.5 million strong Keralite community in the GCC.
